How to Do Keyword Research for Pinterest SEO
Did you know that there are over 2 billion searches on Pinterest every single month? What?!
If you weren’t aware already, Pinterest is a goldmine for content creators and online business owners. And with the right strategies in place, you can rank on Pinterest so you can consistently get traffic + grow your email list!
While Pinterest SEO is similar to optimizing for Google, there are a lot of differences as well. Keywords, though, still matter!
So how do you do keyword research for Pinterest? It’s actually pretty simple! So keep reading for my top tips on finding keywords for your Pinterest.
But first, I have a question for you: is your Pinterest account set up correctly? If you’re not sure, then grab my Pinterest Foundations mini course to make sure you’re starting off on the right foot! ↓
Everything is searchable on Pinterest, and our end goal is to rank in search so we can get traffic without working for it. Then we can take that traffic, turn it into email list subscribers, and create a loyal community of loving clients around our brand.
So how can you get yourself in front of potential clients and customers on Pinterest? It all starts with using the correct search terms.
The Best Way to Do Keyword Research for Pinterest SEO
Type in your piece of content’s topic into Pinterest search. You’ll find that a whole bunch of options pop up below the search box with different search terms that people use when looking for information around your topic.
If you hit Enter, you’ll see even more keywords pop up in little bubbles/tiles under the search bar. These are all keywords that you can potentially use in your bio, boards, and pins. Just make sure they’re relevant!
There’s been some discussion that the colors and the order of the bubbles matters. I don’t believe Pinterest has spoken up about this, but I wouldn’t be surprised if there’s some type of algorithm behind it.
With that being said, I’ve seen gray tiles with a 5m+ monthly search volume, and I’d say if it’s showing up, it’s worth targeting. Just remember to only target keywords that make sense for you to target. Don’t add in “checklist” if you don’t have a checklist! That creates a bad user experience, which is a huge priority for Pinterest.
Note: If you don’t see keywords auto populate, that’s a good indicator that Pinterest doesn’t like content around that topic. For example, “fitspo” and “anxiety” are topics Pinterest has decided to be cautious with because they don’t want to promote potentially harmful content to their users.
Pssst! Want even more Pinterest marketing tips? Make sure you’re following me on Instagram @rebekahjdietzcreative!
How to Find Monthly Search Volumes on Pinterest
To figure out how many times people are searching a specific keyword phrase on Pinterest, you’ll have to hop into the Ads Manager. (You don’t have to follow through and pay for it, no worries!)
Click “Create ad” and then scroll down to the Targeting section. Skip past the Audience and Interests sections, and you’ll find the Keywords section. Here, you can type in different keywords to see how often they get searched on Pinterest.
As far as I can tell, if anything gets above 5 million monthly searches, it just shows up as “5m+,” even if it’s a keyword that’s probably getting 10m+ (or more) searches a month. Still, it’s the only way to check monthly search volume on Pinterest, and it’s better than nothing.
Check Pinterest Trends
Pinterest Trends is a great way to see when interest peaks for certain search terms. Unfortunately, trends aren’t available for all search terms, just like they don’t all show up in the Ads Manager.
Again, I’ll take what I can get!
Pinterest Trends is a great tool when it comes to planning your content strategy.
Let’s say it’s January, and you’re planning out your content for the next couple of months. You can dig around in Pinterest Trends to see what search terms peaked during February, March, and April of last year.
Assuming those terms didn’t peak because of current events, it’s likely that they’ll pick up again at the same time every year. You can take advantage of that by creating content around those search terms!
Note: It’s best to create content and start promoting it 1-2 months before those searches start picking up speed. That way you don’t miss any early birds, and Pinterest will be ready to show your content to users at the right time!
My Last Pinterest Keyword Research Trick
Before we move on to what do with keywords on Pinterest, I want to give you one last tip.
If I’m really struggling with finding keywords on Pinterest (which can happen for super niched-down topics), here’s something I like to do:
- Type my topic into Pinterest search
- See if any suggestions pop up, even if it’s only two or three
- Check the titles + descriptions of ranking pins to see what keywords + hashtags they’re using
Please don’t abuse this! I don’t recommend copying + pasting other people’s descriptions. Seriously—how would you feel if someone did that to you? However, there’s nothing wrong with researching your competition and learning from them. Just keep it ethical!
Struggling with keyword research for Pinterest? My 1:1 Pinterest Power Hour coaching sessions come with a customized keyword + hashtag library for your business. Learn more about my Pinterest coaching here!
What Do You Do with Keywords on Pinterest?
Now you know how to do keyword research for Pinterest. But what do you do with the keywords once you have them?!
Here are all the places you should add keywords on Pinterest:
- Board titles
- Board descriptions
- Pin titles
- Pin descriptions
- On the pin itself
An Example of a Keyword-Optimized Pinterest Profile
Name: Jodi Smith | Health and Fitness Coach | Build a Healthy Lifestyle
Bio: I help women create a healthy lifestyle that involves a balanced diet, intuitive eating, fun at home workouts, and a community to help you stay motivated and reach your fitness goals.
- Build a Healthy Lifestyle
- At Home Workouts
- Intuitive Eating Tips
- Healthy Snacks
. . . And then those boards would have descriptions with specific keywords based on what the board is about. You have a decent amount of room in board descriptions (500 characters), but do your best not to just throw in a whole bunch of keywords. Make sure your profile looks professional!
As for keyword-optimizing your pins, it’s a best practice to put your target keywords on the pin image itself. Pinterest can read it as long as you stay away from messy script fonts!
Pin Title: 10 At Home Workouts for Women without Equipment
Pin Description: Trying to stay healthy? Get in shape with these simple at home workouts for women. No machines or equipment needed! Learn how to get fit with this at home workout program that can be done at home. These full body exercises are great for your core, upper body, lower body, arms, and legs. #workout #exercise #healthylife #workoutplan #athomeworkout
Yes, that’s right! You can use hashtags on Pinterest, and they work just like keywords!
Congrats! Now you know how to do keyword research for Pinterest, plus you know where to put all your keywords!
But did you know that keywords are only ONE part of having an optimized Pinterest account?
If you’re unsure of what else you need to fix, my Pinterest Foundations mini course covers everything a beginner needs to know about Pinterest. Click here to sign up!